


ERIKA AYRES [she/her]
Founder & PR Director
Erika Ayres is a public relations professional boasting over a decade of specialized expertise in independent film publicity. Her focus spans across diverse genres, with notable achievements in the LGBTQ+, horror, and family/animation sectors.
Throughout her career, Erika has worked on publicity campaigns for film studios including Dark Star Pictures, Uncork'd Entertainment, Momentum Pictures, Gravitas Ventures, RLJ Entertainment, Saban Films, The Orchard, Breaking Glass Pictures, Viva Pictures, and more.
Her proactive approach has led to client placements in top-tier media outlets, such as USA Today, Entertainment Tonight, Vice Magazine, The Hollywood Reporter, Variety, CNN, Extra, Animation Magazine, Indiewire, Moviemaker Magazine, The Wrap, Collider, and beyond.
As the driving force behind Gold Dust Public Relations, Erika is dedicated to providing exceptional yet cost-effective PR services tailored to the unique needs of independent studios. Her passion for storytelling, combined with her industry insights, makes her an invaluable ally for those navigating the competitive landscape of independent film.
Erika holds a B.A. in public relations from Temple University and currently resides in Los Angeles with her husband.